Climate change, coupled with energy crises, supply-chain disruptions and WW3, are about to send meat prices through the roof, and today’s meat alternatives, such as Beyond Meat, liquid proteins (aka Soylent and Huel), and Single-Cell Proteins (Solein), simply don’t cut it.
(Ukrainian Special Forces)
Plant-based and lab-grown “meats” often cost more than real meat (gfi.org, proveg.org), and many lack a full spectrum of essential nutrients (medicinenet.com, pmc.ncbi.nlm.nih.gov). In the meantime, protein made by growing microorganisms (single-cell proteins) is not scalable any time soon.
We need a solution today, that will be as close to meat in amino acid profile as possible.
And we believe liquid proteins like Huel and Soylent are today’s most scalable and digestible solution, offering ready-to-drink nutrition without the complexity of mimicking meat texture or building new bioreactor infrastructure.
Introducing NOTHING BAD MEAL: the next-generation liquid meal made from premium canola protein, pea, and oat – engineered for the highest protein quality.
The crisis-ready solution the world needs today.
The Meat-Price Meltdown: Climate, Supply and Inflation
In the past 4 years, meat prices have steadily risen by 35%. Severe droughts and extreme weather have slashed herds and crops, driving feed prices and cattle costs ever higher (nerdwallet.com, thecooldown.com). For example, U.S. cattle inventory is now the smallest since 1951 thanks to dry fields and expensive grain (nerdwallet.com). The result: low supply + steady demand = record beef prices. One analysis notes that 30–40% of global food inflation stems from climate-related crop failures (carbonbrief.org, thecooldown.com).
-
Climate shocks: Heatwaves, floods and droughts have pummeled meat production worldwide, leading to historic shortages and price surges (carbonbrief.org, thecooldown.com).
-
Supply disruptions: Wars and trade bans (e.g. on grain or beef exports) further tighten supply. Export restrictions on key commodities like rice, sugar and beef have become common, pushing global food and feed costs up (carbonbrief.org, nerdwallet.com).
- Economic pressures: High inflation and interest rates raise farmers’ input costs. U.S. farm input inflation is up ~28% since the pandemic (nerdwallet.com), making it harder to grow herds even as consumer demand remains strong. Tariffs on imports now add fresh upward pressure on prices (nerdwallet.com).
Bottom line: Meat is only getting pricier. In this climate, cheap and nutritionally complete alternatives are not a luxury – they’re a necessity.
Why Current “Meat Substitutes” Fail the Test
You might think ready-made alternatives (plant-based burgers, liquid meals, etc.) are the answer. In reality, most fail three big tests:
-
They’re not cheaper. Most alt-meats cost 2–4× more than beef or chicken, making them a costly option during food inflation ( gfi.org, proveg.org). A single Beyond Burger patty can cost $9–10, while equivalent beef is around $4–5.
-
They lack complete protein. Many use pea or faba bean protein, which are low in methionine and cysteine and require blending to approach animal protein quality ( medicinenet.com, pmc.ncbi.nlm.nih.gov). Even soy-based products, while more complete, are often paired with minimal ingredients and may lack broader nutrient density ( soylent.ca). The upshot: most plant-based meals require careful blending just to approach the nutrition of a simple steak or chicken breast.
- The crisis context. Built for stable markets, current products rely on niche ingredients and fragile supply chains, leaving them ill-suited for climate or supply shocks.
Soylent vs Huel: A Protein Showdown
Soylent uses soy protein isolate – a rare plant-based protein with a perfect amino acid profile (PDCAAS 1.0), meaning it matches animal protein in quality. But it’s heavy on fats, low in fiber, and relies almost entirely on soy for calories.
Huel blends pea, faba bean, and rice proteins. It’s more fiber-rich and allergen-friendly, but the proteins aren’t complete on their own and need careful balancing. Its shakes are higher in carbs and have a grittier texture.
Both are designed for weight loss, not resilience. They often target calorie-restricted diets, offering just 400 kcal per serving—hardly enough for high-energy or survival needs. This diet-centric design makes them ill-suited for crises requiring dense, sustaining nutrition.
The Breakthrough: Nothing Bad Meal
We created Nothing Bad Meal to solve these gaps.
Its core is Canola PRO – a high-purity premium canola protein with a complete amino acid profile and PDCAAS ~1.0. It rivals beef and soy in quality and grows sustainably.
We add pea protein for muscle-friendly BCAAs and whole oats for fiber and long-lasting energy. The result: a fully balanced, shelf-stable, crisis-ready liquid meal with complete protein, healthy fats, and essential nutrients.
Built for the Future
Sourced from North American crops, it’s designed to be affordable, resilient, and scalable. As meat prices rise and supply chains crack, Nothing Bad Meal offers a true nutritional safety net.
👉 Limited supply to cartel members - stay tuned!